Chiranjeevi stars as Raja Vikramarka in this modern day mass flavoured fairytale. Written by Satyanand, the story borrows a few scenes from Coming to America, but Ravi Raja Pinisetty makes it his own with lashing of Telugu film staples (family drama, revenge, convoluted assassination plots etc). There are fabulous costumes and great songs too. Another Adventure Without Subtitles, this is a fun celebration of the Megastar mass hero in a film designed to entertain and not tax the thinking bit of your brain too much.

Raja Vikramarka wakes up in his palace. His feet are guided into his bedazzled fluffy slippers. Gorgeous handmaidens brush his teeth and generously hop into the 12 person bubble bath to scrub his back. His thoughtful servant shows him deep fried snacks but only lets him eat cucumber and carrots.

His parents (Jayanthi and Satyanarayana Kaikala) arrange a betrothal to a pretty princess with no brain. But he wants more, dammit! Raja runs away from home with his trusty friend and sidekick (Brahmanandam).

I cannot express how much I love that he runs away by public bus, and in that outfit.

Once in the big city, Raja and Brahmi settle in with the common people. Raja finds lodgings in a guesthouse and swishes around majestically in his silky robes. He attracts the attention of thief Maya (Radhika) who soon parts him from his briefcase full of cash. Forced to toil as a mechanic, Raja meets the elegant Rekha (Amala Akkineni) and becomes her bodyguard. He also becomes her would be assassin as he accepts the job of hitman in order to send the attempts awry and protect her. Hijinks ensue as Chiru turns the tables and nearly kills the bad guys with multiple attempts gone wrong. But what of his kingdom? And with 2 women in determined pursuit, who gets the guy?

This is the kind of role Chiranjeevi could do in his sleep, but he gives a funny and energised performance despite the thin material. I was a bit sad when his princely outfits made way for 90s denim, but there was an improvement in the hair so I guess that was something. Raja is a dancer, a fighter, a lover and a bit of a lightweight when it comes to drinking.

His antics gave Chiranjeevi lots of opportunity for playful comedic shtick and more intense action. I can’t say Raja struck me as a particularly interesting character but if you want a Megastar sampler, this role has a bit of everything. He had good chemistry with both his leading ladies.

Amala Akkineni is a striking looking woman, and has an air of maturity that suits independent and educated Rekha. Her character is attracted to Raja and she spends rather a lot of time fantasising about him, whether he is pouncing on her as she rests or infiltrating her dreams as a snake.

Her dance style is odd. She is very strong and flexible but not particularly musical so doesn’t always look quite right. I love the fight scene where Rekha is part prop, part weapon and part accomplice in Raja’s hands as he sees off some hired rowdies.

She exudes confidence and is utterly not interested in, or fazed by, medium grade villain Kiriti (Sudhakar) although will happily use him when it suits. Rekha often does the sensible thing when she is in trouble and I liked that she could be the hot chick without being the dumb chick.

Radhika is such a good actress. She is wasted in Maya’s caricature of a thief, but she rises above the worst efforts of the wig and wardrobe double team.

Why did they hate her so? While most of her scenes are broad comedy as she picks pockets and cons people, like Chiranjeevi she adds a little more quality than the film demands. She’s not much of a dancer but she performs her songs with heaps of energy and expression. Maya is a bad girl but when it counts she does the right thing. Radhika was fierce when her character confronted the really bad guys and made a fairly ridiculous scene moving and dramatic.

It is a quite amusing film, but the highlight for me was the Raj Koti soundtrack and the picturisations which are lots of fun. The costume department must have been on overtime as they had to provide glitzy royalty, modern stylish Raja and a bit of filmi song fantasy attire.

This style is what I like to call Mughal-e-WTF.

There is some playfulness in the action too. Maya’s accomplice dances to Chiranjeevi hits as she picks pockets in the crowd, Raja has a fight with a rather sturdily built man in a ninja suit and stops to adjust his beret before taking on the next masked assailant, Rekha and Raja play Frisbee before a romantic duet, and there is a classic Masala Death Trap in the finale.

Plus an evil henchman who will not die and another one who spontaneously combusts. This film is never dull.

Unfortunately it does contain the old “marry a woman off to the man who assaulted her and everyone’s honour will be preserved” chestnut but luckily Laxmi seems to make Kiriti behave better so hopefully her life was more than being a victim of his idiocy. I know it’s only a silly old film but that gets my goat every time.

The supporting cast is full of familiar faces – Rao Gopal Rao, Allu Ramalingaiah, Kota Srinivasa Rao, Gollapudi Maruthi Rao and Narayana Rao make up the numbers.

See this for a good timepass with enjoyable songs and lots of dancing. Or just see it for Chiranjeevi in all his mass hero glory. Either way you get a bonus snake dance! 3 ½ stars, just for the sheer entertainment.

The film is available on Youtube with no subtitles if you’re keen.